Australia Post needed to win merchants, partners and stakeholders over to Parcel Lockers. A standard trade presentation wasn't going to cut it. The proposition needed an immersive experience that would keep it in the conversation long after the event.
Meet Locker Land. Built from festival-inspired zones with their own purpose and personality. Every zone showed a different side of the Parcel Locker experience. One modular creative system covered environmental design, signage, custom installations, digital screens, animation and event collateral. It gave the event one cohesive identity and put Parcel Lockers front and centre.
Fourth Wall were the partner for stand building.
