Home delivery doesn't work for everyone. Nurses, tradies, mums and apartment residents can't always be home when a parcel arrives. Australia Post wanted to get Parcel Lockers in front of them as the simple, practical option that fits around busy lives.
BRX built four relatable scenarios around these audiences, each showing Parcel Lockers working on their schedule. The campaign cut through and gave Australia Post a clear edge with people who can’t always be home.
