Missing a delivery shouldn't mean missing out. Australia Post wanted to show its Gen Z audience that Parcel Lockers keep up with busy lives, so people never have to choose between doing what they love and getting their parcels. That might be pickleball, thrifting or lining up for a pop-up.
BRX brought the brand closer to culture with five scenarios built around real behaviour, including a tie-in with sandwich shops Nico’s, Hugo’s, Charr’d and Sual’s.
