‘Three from Three’ gave Hostplus a strong story. Being named super fund of the year by Finder, Money magazine and Mozo was too good to use once. Football season was the chance to take it further, celebrating with members while building awareness and consideration.
BRX extended the idea by placing the three awards alongside some of Hostplus’s most visible sporting partnerships. It ran across OOH, digital, social and video to put Hostplus in front of fans when they were paying the most attention.