Australia Post had a 2D brand character called Pip, and evidence showed that performance increased when he appeared. We saw an opportunity to develop Pip into a more engaging, higher craft 3D brand asset. BRX's team of expert craft designers and animators got to work.
We rebuilt Pip as a high-fidelity, fully rigged 3D character, enabled with AI to support execution. 3D Pip kept the warmth people love and gained a reusable library of assets, motions and behaviours. Now an always-on brand platform across comms.
