Moving home is stressful. AGL saw a chance to be the easy choice for movers and a trusted partner rather than just another energy provider. The campaign had to win that trust through ease and dependability, backed by a $100 electricity and $100 internet credit to drive conversion.
BRX built a multi-channel journey that met movers at each step of the move. The credit offer sat front and centre, backed by creative that made switching to AGL feel easy. It helped AGL win more home movers and lifted results across both brand and sales.
